A Visionary Community Destination

The Hub: CyTown

Digital rendering of proposed CyTown development.

More than half a century after the first Iowa State Center building opened, Iowa State unveiled an innovative plan this fall to reimagine its landmark educational, cultural, and athletic complex — a development that will create CYTown, a community destination spot to be built between Jack Trice Stadium and Hilton Coliseum.

CYTown is envisioned to include a medical facility and a mix of retail, office space and 20 luxury suites along the corridor, currently known as “tent row,” between Jack Trice Stadium and the Iowa State Center. It will also feature a plaza and amphitheater.  

It is expected that 75% of the funds needed for the $200 million project will come from land monetization opportunities with the remaining balance coming from fundraising and proceeds from leasing 20 CYTown Suites.

The Iowa Board of Regents approved the university’s request to make improvements to the parking lots between Jack Trice Stadium and the Iowa State Center, which is slated to begin in January. The $25 million project will include new paving and lighting systems, and installation of a utility infrastructure necessary to support future site development.


Online Extra

Take a virtual tour through and above CYTown to see what’s planned.