Fresh Shrimp in Iowa? Alumni-owned Business Helps Farmers Bring Sustainable Seafood to Midwest

With patented algae technology and strong consumer demand, Midland Co. is reshaping what’s possible for Midwest agriculture

Written by Whitney Baxter | Images by Kathryn Gamble

 

Shrimp farming in Iowa

More than 1,000 miles from the nearest ocean, shrimp farming is taking hold in several rural Iowa locations thanks to two Iowa State University alumni. 

Midland Co., a land-based seafood technology company, was co-founded by Jackson Kimle (’16) and Matt Ellis (’19) in 2018. Collaborating with farmers, the company raises “sustainable, ethical, and delicious” shrimp. 

A goal in starting the business was to offer farmers an alternative species to raise beyond the traditional cows, pigs, or poultry. 

“Farmers are looking for ways to diversify their farms and drive income,” Kimle says. “We wanted to enable farmers to get involved in shrimp farming and be able to have a scalable business model that provides capital and labor.” 

A unique addition to Iowa’s landlocked farming community, shrimp is the No. 1 seafood consumed in the United States. In 2023, Americans consumed 1.7 billion pounds of shrimp (5.10 pounds per person), according to the National Fisheries Institute. 

Knowing there was demand, Kimle and Ellis set out to create a system to provide fresh, high-quality shrimp to Midwesterners. Midland Co. has contracts with six farmers — four in Iowa, one in Minnesota and one in New Hampshire — to raise Pacific white shrimp. 

They work with interested farmers to determine whether shrimp is a good fit for their operation, considering existing infrastructure, labor requirements, and cost. If a farmer is approved, Midland Co. employees install all the equipment, and Kimle checks in with each farmer weekly to see how things are going.

Adding Aquaculture to Iowa Agriculture

Ted Hammes (’81) of Story City, Iowa, joined Midland Co. as one of its first contract shrimp farmers in 2024. A retired agricultural business professional, Hammes was looking for a hobby to keep him busy. He decided to try shrimp farming after attending a seminar where Kimle talked about the business. 

“It’s pretty interesting to see the baby shrimp when they first arrive at around 20 days old — they’re very tiny,” Hammes says of his shrimp operation in Hampton, Iowa. “It’s very satisfying to net them from the tanks when they’re fully grown and realize the final product is ready for consumption.” 

Ken Reed working on his shrimp farm
Ken Reed is in year two of raising shrimp after he and his wife, Aimee, converted their farm from pork operations.

Ken (’97) and Aimee (’00) Reed of Washington, Iowa, are in year two of raising shrimp. Each month, they make the six-hour trek to a shrimp breeder in Minnesota, where they pick up 25,000 12- to 18-day-old shrimp. Once home, the shrimp are slowly acclimated to the warm water of a nursery tank, where they live until they reach 35 days in age. At that point, the shrimp are transferred to finisher tanks and harvested once they are 90 to 100 days old. Some of the shrimp are sent to a processor in Minnesota, while others are sold directly to customers by the Reeds. 

As former hog farmers, the Reeds say raising shrimp is not much different.

“The basics of animal husbandry are all there — whether you’ve raised turkeys, chickens, cows, or pigs, you already have the basics of what you need to raise shrimp,” Ken Reed says. “You have to feed and check on them every day, and you learn to recognize when they don’t look healthy.”

Eric (’87) and Ann (’87) Franzenburg of Pheasant Run Farm near Belle Plaine, Iowa, are getting their shrimp operation up and running. The shrimp will complement the farm’s existing cut flowers, medicinal herbs, fruits, and vegetables. 

“We’re excited about the future of shrimp production on our farm and being able to provide a clean, locally grown product to our customers,” Eric Franzenburg says. 

Aimee Reed encourages those interested in raising shrimp to do their research, saying “it’s not going to be a cake walk.” 

“Our first year was a learning curve for us. We’ve definitely had our good days and our bad days,” she says. “Working with Jackson and Matt, we’ve spent a lot of time researching, thinking, and learning how to make our operation run at its best.”

Ken and Aimee Reed of Story City, Iowa, pictured with their shrimp farming setup
Ken Reed holding shrimp from his farm
Ken Reed depositing feed into shrimp farming area
Shrimp farming in Iowa

Ken and Aimee Reed have had a great response to their shrimp operations. The Reeds plan to expand their operation to allow for 250,000 shrimp on their farm at a time, enabling them to increase their direct-to-consumer sales from once every couple of months to monthly.

Innovating With Algae 

Midland Co. did its own researching, thinking, and learning while creating its patented algae-based wastewater treatment system for the shrimp. The system eliminates the need to dilute and discharge the saltwater to refresh the system. 

Explaining how the system works, Ellis says shrimp excrete solid and dissolved waste in the form of nitrogen, phosphorous, and carbon dioxide. The algae take up those elements and put oxygen back into the water. In turn, the shrimp eat the algae, along with other food, while some of the algae are removed via a filtration system. 

“Algae require a lot of the same things plants need to grow, so I’ve been able to take what I learned in my horticulture classes at Iowa State and apply it to this algae technology,” Ellis says.

Where to Find Midland Co. Shrimp

The Reeds plan to expand their operation to include two more nursery tanks and four more grower tanks, with a capacity to have 250,000 shrimp on their farm at a time. This will enable them to increase their direct-to-consumer sales from once every couple of months to monthly. 

“The demand for shrimp has been crazy in this area,” Aimee Reed says. 

Consumers and shrimp enthusiasts can also find Midland Co. Shrimp in select Fareway Meat Market and Fareway Stores in central Iowa; Omaha and Lincoln, Nebraska; Kansas City, Missouri; and Olathe, Kansas, at several independently owned grocery stores and markets, and from farm-to-table partners. 

Kimle says consumers have commented that Midland Co. shrimp is “some of the best shrimp they’ve had.” Because it is so fresh, it has a clean, sweet flavor like lobster. 

Looking ahead, Kimle anticipates significant growth for the business — more contracts with farmers, more stores selling their shrimp, and the addition of automation to their growing systems. 

“Shrimp is a high-quality product that farmers enjoy and can be proud of,” Kimle says. “And it’s something the next generation of farmers can get excited about.”

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Learn about other College of Agriculture and Life Sciences entrepreneurial endeavors in STORIES magazine.